If you’re a Project Management Professional (PMP) looking to maintain your certification, you know the importance of Professional Development Units (PDUs). Earning these PDUs doesn’t […]
Renew Your PRINCE2 Certification: Earn Free PDCs by Reading PMZine Articles
If you’re a PRINCE2 Practitioner or PRINCE2 Foundation certificate holder looking to maintain your qualification, you know the importance of earning Professional Development Credits (PDCs). […]
Assumptions: The Invisible Enemy of Great Ideas And How to Test Them Before Failure Happens
We all make assumptions.Entrepreneurs, executives, product managers, innovation teams, board members — no one escapes this. The problem isn’t making assumptions.The problem is trusting assumptions […]
The 7 Steps of the MVP Process: How Great Products Are Born from Smart Experiments
In the world of digital product development, there’s a principle that separates efficient teams from those that merely build features: the goal isn’t to deliver […]
What Is an MVP? A Practical Guide to Understanding the Concept and Its Importance in Innovation
In an increasingly dynamic and competitive world, developing products efficiently is no longer a differentiator — it has become a necessity. In this context, the […]
The Product Manager and the Data Diet: Balancing Information and Decision
In a world driven by data, the role of the Product Manager (PM) has become increasingly dependent on the ability to interpret information from multiple […]
From Interviews to Personas: How to Turn Conversations into Product-Guiding Insights
Every great product starts with a question — and with someone willing to listen to the answer.As a Product Manager, you’ve probably conducted user interviews […]
The Art of Asking Good Questions: How a Product Manager Extracts True Value from Conversations with Users
“Asking well is the first step toward building something that truly matters.” 1. Asking Is an Art, Not a Script Every product manager has been […]
How to Get People to Talk: Strategies for Conversations That Create Value
In a world full of automated messages, forms, and generic invitations, getting someone to stop for a few minutes to talk — and share valuable […]
Finding Interviewees Internally: How to Talk to the Right People in the Post-Product Phase
Once a product reaches the market, the work of learning and improvement is only just beginning. At this stage, talking to real users is one […]