Introduction In product development, conducting interviews is one of the most effective ways to understand users’ behaviors, needs, and motivations. However, not all interviews share […]
Month: November 2025
What Is Customer Development?
In the dynamic world of product management, one question stands out above all others: are we building the right product for the right customer? Many […]
How to Monitor Your Competitors: A Practical Guide for Product Managers and Business Leaders
In an increasingly competitive and dynamic market, keeping track of what your competitors are doing is no longer optional—it has become a strategic necessity. Companies […]
Feature Table: How to Assess Your Product’s Competitiveness Before Launch
Introduction In an increasingly dynamic market, launching a product without clearly understanding how it stands against the competition is like sailing without a compass. Product […]
Five Essential Dimensions to Assess Your Company Against Competitors
In today’s business environment, competition is not just about offering the lowest price or the most advanced technology. The true differentiator lies in understanding where […]
The Four Types of Competitors and the Importance of Mapping Them in Business Strategy
Introduction Competition analysis is one of the fundamental pillars of strategic management. However, many organizations still limit their understanding of competition to companies that offer […]
Finding and Analyzing Competitors: A Practical Guide for Product Managers
Introduction Entering a market without understanding the competitive landscape is like navigating without a map. For a Product Manager, knowing who the competitors are, how […]
How to Size the Market: Approaches and Tools for Decision-Making
Introduction Understanding the size of a market is an essential step for any company or startup that wants to launch a product, attract investors, or […]
Users vs. Customers: How the Product Manager Should Navigate Between Two Types of Feedback
Introduction In the world of product management, one of the biggest challenges is balancing the needs of those who pay for the solution (customers) and […]
PM is not “the ideas person”: how to gather, decide, and prioritize what to build
Every product was once just an idea — or a pain point — in someone’s mind. That’s why so many people associate Product Management with […]