What is a CRM System? CRM (Customer Relationship Management) systems are technological tools that help companies manage interactions with current and potential customers by organizing […]
Communication
Between Legacy and the Future: Why Many IT Managers Still Hesitate to Migrate to the Cloud
Many IT managers are still reluctant to migrate from traditional on-premises data centers or colocation models to the cloud—or even to hybrid models. This hesitation […]
Supplies: Strategic Connections with ESG, Risk Management, and Digital Transformation
1. Introduction Global supply chains have become complex and interdependent. With the rise in economic, climatic, and political uncertainties, these chains are increasingly exposed to […]
Internal Communication as a Strategic Pillar
Introduction Companies that neglect internal communication don’t just misinform — they disrupt culture, sabotage strategy, and reduce engagement. Studies show that a significant portion of […]
Before Strategy Comes Culture
Introduction Many companies invest heavily in strategies, processes, and technologies, believing these elements alone ensure success. However, visionary leaders and organizational behavior experts have shown […]
Storytelling in Data Science: The Importance of Narrative for Communicating Complex Concepts
1. Introduction Data science is a multidisciplinary field that combines statistics, mathematics, programming, and specific business knowledge. Despite its technical robustness, data science faces a […]
From Fact to Narrative: How Storytelling Transforms Communication and Project Management
1. Introduction In a dynamic and increasingly complex corporate world, the way companies and leaders communicate their ideas can determine the success of their strategies. […]