In an increasingly competitive and dynamic market, keeping track of what your competitors are doing is no longer optional—it has become a strategic necessity. Companies […]
Communication
The Four Types of Competitors and the Importance of Mapping Them in Business Strategy
Introduction Competition analysis is one of the fundamental pillars of strategic management. However, many organizations still limit their understanding of competition to companies that offer […]
Finding and Analyzing Competitors: A Practical Guide for Product Managers
Introduction Entering a market without understanding the competitive landscape is like navigating without a map. For a Product Manager, knowing who the competitors are, how […]
Users vs. Customers: How the Product Manager Should Navigate Between Two Types of Feedback
Introduction In the world of product management, one of the biggest challenges is balancing the needs of those who pay for the solution (customers) and […]
PM is not “the ideas person”: how to gather, decide, and prioritize what to build
Every product was once just an idea — or a pain point — in someone’s mind. That’s why so many people associate Product Management with […]
The Product Life Cycle
What Is a Product? Before understanding the life cycle, it’s essential to clarify what “product” means in the context of management and marketing. Broadly speaking, […]
Product Manager, Product Owner, and Project Manager: Differences, Convergences, and the Modern Vision of Value
Introduction In many companies — especially those undergoing digital transformation or adopting agile methodologies — a recurring question arises: what is the actual difference between […]
Product Management: The Strategic Role Behind Successful Solutions
Introduction In an increasingly competitive and dynamic market, launching products is not just a matter of technology or marketing — it’s a matter of strategy. […]
Flow – The Optimal State of Human Experience
Introduction Flow, or the “state of flow,” is a concept developed by Hungarian psychologist Mihaly Csikszentmihalyi that describes a mental condition in which a person […]
Strategies for the High Growth of Brazilian Mid-Sized Companies
Mid-sized companies are the silent protagonists of the Brazilian economy. They form the backbone of production chains, sustain thousands of jobs, and are increasingly at […]