Building an MVP is only half of the journey. The real value of an MVP is not in the product itself, but in what you […]
Governance
When Trade Becomes a Weapon: Strategic Autonomy, Global Risk, and the Future of Business
Introduction For decades, globalization was guided by a single dominant principle: maximum efficiency at the lowest possible cost. Supply chains were optimized across continents, production […]
From Hypothesis to MVP: How to Define Minimum Success Criteria and Validate Ideas with Scientific Rigor
Introduction In the world of innovation, entrepreneurship, and digital transformation, one question echoes daily across startups, large corporations, innovation laboratories, and boardrooms: “Is this idea […]
How to Monitor Your Competitors: A Practical Guide for Product Managers and Business Leaders
In an increasingly competitive and dynamic market, keeping track of what your competitors are doing is no longer optional—it has become a strategic necessity. Companies […]
Five Essential Dimensions to Assess Your Company Against Competitors
In today’s business environment, competition is not just about offering the lowest price or the most advanced technology. The true differentiator lies in understanding where […]
The Four Types of Competitors and the Importance of Mapping Them in Business Strategy
Introduction Competition analysis is one of the fundamental pillars of strategic management. However, many organizations still limit their understanding of competition to companies that offer […]
How to Size the Market: Approaches and Tools for Decision-Making
Introduction Understanding the size of a market is an essential step for any company or startup that wants to launch a product, attract investors, or […]
Users vs. Customers: How the Product Manager Should Navigate Between Two Types of Feedback
Introduction In the world of product management, one of the biggest challenges is balancing the needs of those who pay for the solution (customers) and […]
PM is not “the ideas person”: how to gather, decide, and prioritize what to build
Every product was once just an idea — or a pain point — in someone’s mind. That’s why so many people associate Product Management with […]
The Product Life Cycle
What Is a Product? Before understanding the life cycle, it’s essential to clarify what “product” means in the context of management and marketing. Broadly speaking, […]