In digital product development, few topics generate as much confusion as the distinction between wireframes, mockups, and prototypes. These three artifacts are often mentioned together, […]
Innovation
Intro to Wireframing: The First Step to Turning Ideas into Digital Products
In the world of digital products, ideas are abundant. Everyone has them — founders, managers, developers, designers, marketers. But only a very small portion of […]
How to Evaluate MVP Experiments and Learn From Data: Turning Tests Into Strategic Decisions
Building an MVP is only half of the journey. The real value of an MVP is not in the product itself, but in what you […]
How Startups and Big Companies Think About MVPs: Strategy, Risk, and Execution
The concept of Minimum Viable Product (MVP) is one of the most widely used — and, at the same time, most misunderstood — ideas in […]
The Types of MVPs: How to Test Ideas, Reduce Risk, and Accelerate Innovation Through Validated Learning
Introduction Creating new products, services, or features is always an activity surrounded by uncertainty. Even experienced teams, armed with market data and deep technical knowledge, […]
From Hypothesis to MVP: How to Define Minimum Success Criteria and Validate Ideas with Scientific Rigor
Introduction In the world of innovation, entrepreneurship, and digital transformation, one question echoes daily across startups, large corporations, innovation laboratories, and boardrooms: “Is this idea […]
Assumptions: The Invisible Enemy of Great Ideas And How to Test Them Before Failure Happens
We all make assumptions.Entrepreneurs, executives, product managers, innovation teams, board members — no one escapes this. The problem isn’t making assumptions.The problem is trusting assumptions […]
The 7 Steps of the MVP Process: How Great Products Are Born from Smart Experiments
In the world of digital product development, there’s a principle that separates efficient teams from those that merely build features: the goal isn’t to deliver […]
What Is an MVP? A Practical Guide to Understanding the Concept and Its Importance in Innovation
In an increasingly dynamic and competitive world, developing products efficiently is no longer a differentiator — it has become a necessity. In this context, the […]
The Art of Asking Good Questions: How a Product Manager Extracts True Value from Conversations with Users
“Asking well is the first step toward building something that truly matters.” 1. Asking Is an Art, Not a Script Every product manager has been […]