In today’s business environment, competition is not just about offering the lowest price or the most advanced technology. The true differentiator lies in understanding where […]
Stakeholder and Team
The Four Types of Competitors and the Importance of Mapping Them in Business Strategy
Introduction Competition analysis is one of the fundamental pillars of strategic management. However, many organizations still limit their understanding of competition to companies that offer […]
Finding and Analyzing Competitors: A Practical Guide for Product Managers
Introduction Entering a market without understanding the competitive landscape is like navigating without a map. For a Product Manager, knowing who the competitors are, how […]
How to Size the Market: Approaches and Tools for Decision-Making
Introduction Understanding the size of a market is an essential step for any company or startup that wants to launch a product, attract investors, or […]
Users vs. Customers: How the Product Manager Should Navigate Between Two Types of Feedback
Introduction In the world of product management, one of the biggest challenges is balancing the needs of those who pay for the solution (customers) and […]
PM is not “the ideas person”: how to gather, decide, and prioritize what to build
Every product was once just an idea — or a pain point — in someone’s mind. That’s why so many people associate Product Management with […]
Build Less, Learn More: The Role of Lean in Creating Successful Products
Introduction In the world of product development—where time, resources, and customer attention are limited—it becomes essential to adopt approaches that maximize learning and minimize waste. […]
The 7 Phases of a Product Life Cycle: From Idea to Final Decision
A Practical Look at Product Lifecycle and Management Frameworks: Connecting Strategy, Execution, and Critical Decisions Introduction Every product — whether physical or digital — follows […]
The Product Life Cycle
What Is a Product? Before understanding the life cycle, it’s essential to clarify what “product” means in the context of management and marketing. Broadly speaking, […]
The Different Ways to Segment the Role of the Product Manager
Introduction The Product Manager (PM) is one of the most strategic roles in modern product development. However, while the title is the same across different […]