In an increasingly dynamic and competitive world, developing products efficiently is no longer a differentiator — it has become a necessity. In this context, the […]
The Product Manager and the Data Diet: Balancing Information and Decision
In a world driven by data, the role of the Product Manager (PM) has become increasingly dependent on the ability to interpret information from multiple […]
From Interviews to Personas: How to Turn Conversations into Product-Guiding Insights
Every great product starts with a question — and with someone willing to listen to the answer.As a Product Manager, you’ve probably conducted user interviews […]
The Art of Asking Good Questions: How a Product Manager Extracts True Value from Conversations with Users
“Asking well is the first step toward building something that truly matters.” 1. Asking Is an Art, Not a Script Every product manager has been […]
How to Get People to Talk: Strategies for Conversations That Create Value
In a world full of automated messages, forms, and generic invitations, getting someone to stop for a few minutes to talk — and share valuable […]
Finding Interviewees Internally: How to Talk to the Right People in the Post-Product Phase
Once a product reaches the market, the work of learning and improvement is only just beginning. At this stage, talking to real users is one […]
How to Find External Interviewees in the Pre-Product Phase
Before developing a product, the biggest mistake many founders make is jumping straight into building—without first understanding whether the problem they want to solve actually […]
Customer Development: How Customer Focus Changes Before and After the Product
In the world of startups and innovation, the term customer development is frequently mentioned — but not always fully understood. More than a research or […]
Types of Interviews: Understanding the Purpose of Each Stage of Product Discovery
Introduction In product development, conducting interviews is one of the most effective ways to understand users’ behaviors, needs, and motivations. However, not all interviews share […]
What Is Customer Development?
In the dynamic world of product management, one question stands out above all others: are we building the right product for the right customer? Many […]