Once a product reaches the market, the work of learning and improvement is only just beginning. At this stage, talking to real users is one […]
Tag: continuous improvement
Types of Interviews: Understanding the Purpose of Each Stage of Product Discovery
Introduction In product development, conducting interviews is one of the most effective ways to understand users’ behaviors, needs, and motivations. However, not all interviews share […]
Five Essential Dimensions to Assess Your Company Against Competitors
In today’s business environment, competition is not just about offering the lowest price or the most advanced technology. The true differentiator lies in understanding where […]
Build Less, Learn More: The Role of Lean in Creating Successful Products
Introduction In the world of product development—where time, resources, and customer attention are limited—it becomes essential to adopt approaches that maximize learning and minimize waste. […]
The 7 Phases of a Product Life Cycle: From Idea to Final Decision
A Practical Look at Product Lifecycle and Management Frameworks: Connecting Strategy, Execution, and Critical Decisions Introduction Every product — whether physical or digital — follows […]
Product Management: The Strategic Role Behind Successful Solutions
Introduction In an increasingly competitive and dynamic market, launching products is not just a matter of technology or marketing — it’s a matter of strategy. […]
From Efficiency to Purpose: How Companies Can Fulfill Their Social Role Through Innovative Leadership
1. Introduction – The Urgency of a New Model The 21st century is redefining the role of companies. Climate challenges, accelerated technological transformations, and shifts […]