Before developing a product, the biggest mistake many founders make is jumping straight into building—without first understanding whether the problem they want to solve actually […]
Tag: customer development
Customer Development: How Customer Focus Changes Before and After the Product
In the world of startups and innovation, the term customer development is frequently mentioned — but not always fully understood. More than a research or […]
What Is Customer Development?
In the dynamic world of product management, one question stands out above all others: are we building the right product for the right customer? Many […]



