Introduction Creating new products, services, or features is always an activity surrounded by uncertainty. Even experienced teams, armed with market data and deep technical knowledge, […]
Tag: customer discovery
Assumptions: The Invisible Enemy of Great Ideas And How to Test Them Before Failure Happens
We all make assumptions.Entrepreneurs, executives, product managers, innovation teams, board members — no one escapes this. The problem isn’t making assumptions.The problem is trusting assumptions […]