In the world of digital products, ideas are abundant. Everyone has them — founders, managers, developers, designers, marketers. But only a very small portion of […]
Tag: Digital Transformation
How Startups and Big Companies Think About MVPs: Strategy, Risk, and Execution
The concept of Minimum Viable Product (MVP) is one of the most widely used — and, at the same time, most misunderstood — ideas in […]
The Types of MVPs: How to Test Ideas, Reduce Risk, and Accelerate Innovation Through Validated Learning
Introduction Creating new products, services, or features is always an activity surrounded by uncertainty. Even experienced teams, armed with market data and deep technical knowledge, […]
From Hypothesis to MVP: How to Define Minimum Success Criteria and Validate Ideas with Scientific Rigor
Introduction In the world of innovation, entrepreneurship, and digital transformation, one question echoes daily across startups, large corporations, innovation laboratories, and boardrooms: “Is this idea […]
The 7 Steps of the MVP Process: How Great Products Are Born from Smart Experiments
In the world of digital product development, there’s a principle that separates efficient teams from those that merely build features: the goal isn’t to deliver […]
What Is an MVP? A Practical Guide to Understanding the Concept and Its Importance in Innovation
In an increasingly dynamic and competitive world, developing products efficiently is no longer a differentiator — it has become a necessity. In this context, the […]
The Product Manager and the Data Diet: Balancing Information and Decision
In a world driven by data, the role of the Product Manager (PM) has become increasingly dependent on the ability to interpret information from multiple […]
From Interviews to Personas: How to Turn Conversations into Product-Guiding Insights
Every great product starts with a question — and with someone willing to listen to the answer.As a Product Manager, you’ve probably conducted user interviews […]
How to Get People to Talk: Strategies for Conversations That Create Value
In a world full of automated messages, forms, and generic invitations, getting someone to stop for a few minutes to talk — and share valuable […]
Types of Interviews: Understanding the Purpose of Each Stage of Product Discovery
Introduction In product development, conducting interviews is one of the most effective ways to understand users’ behaviors, needs, and motivations. However, not all interviews share […]