The concept of Minimum Viable Product (MVP) is one of the most widely used — and, at the same time, most misunderstood — ideas in […]
Tag: innovation management
The Types of MVPs: How to Test Ideas, Reduce Risk, and Accelerate Innovation Through Validated Learning
Introduction Creating new products, services, or features is always an activity surrounded by uncertainty. Even experienced teams, armed with market data and deep technical knowledge, […]
From Hypothesis to MVP: How to Define Minimum Success Criteria and Validate Ideas with Scientific Rigor
Introduction In the world of innovation, entrepreneurship, and digital transformation, one question echoes daily across startups, large corporations, innovation laboratories, and boardrooms: “Is this idea […]
The Product Life Cycle
What Is a Product? Before understanding the life cycle, it’s essential to clarify what “product” means in the context of management and marketing. Broadly speaking, […]