Before developing a product, the biggest mistake many founders make is jumping straight into building—without first understanding whether the problem they want to solve actually […]
Tag: market research
Customer Development: How Customer Focus Changes Before and After the Product
In the world of startups and innovation, the term customer development is frequently mentioned — but not always fully understood. More than a research or […]
How to Monitor Your Competitors: A Practical Guide for Product Managers and Business Leaders
In an increasingly competitive and dynamic market, keeping track of what your competitors are doing is no longer optional—it has become a strategic necessity. Companies […]
Finding and Analyzing Competitors: A Practical Guide for Product Managers
Introduction Entering a market without understanding the competitive landscape is like navigating without a map. For a Product Manager, knowing who the competitors are, how […]
How to Size the Market: Approaches and Tools for Decision-Making
Introduction Understanding the size of a market is an essential step for any company or startup that wants to launch a product, attract investors, or […]