Introduction In an increasingly dynamic market, launching a product without clearly understanding how it stands against the competition is like sailing without a compass. Product […]
Tag: product differentiation
The Four Types of Competitors and the Importance of Mapping Them in Business Strategy
Introduction Competition analysis is one of the fundamental pillars of strategic management. However, many organizations still limit their understanding of competition to companies that offer […]
Finding and Analyzing Competitors: A Practical Guide for Product Managers
Introduction Entering a market without understanding the competitive landscape is like navigating without a map. For a Product Manager, knowing who the competitors are, how […]
The Product Life Cycle
What Is a Product? Before understanding the life cycle, it’s essential to clarify what “product” means in the context of management and marketing. Broadly speaking, […]