In a world full of automated messages, forms, and generic invitations, getting someone to stop for a few minutes to talk — and share valuable […]
Tag: product discovery
Finding Interviewees Internally: How to Talk to the Right People in the Post-Product Phase
Once a product reaches the market, the work of learning and improvement is only just beginning. At this stage, talking to real users is one […]
How to Find External Interviewees in the Pre-Product Phase
Before developing a product, the biggest mistake many founders make is jumping straight into building—without first understanding whether the problem they want to solve actually […]
Customer Development: How Customer Focus Changes Before and After the Product
In the world of startups and innovation, the term customer development is frequently mentioned — but not always fully understood. More than a research or […]
Types of Interviews: Understanding the Purpose of Each Stage of Product Discovery
Introduction In product development, conducting interviews is one of the most effective ways to understand users’ behaviors, needs, and motivations. However, not all interviews share […]
What Is Customer Development?
In the dynamic world of product management, one question stands out above all others: are we building the right product for the right customer? Many […]
Finding and Analyzing Competitors: A Practical Guide for Product Managers
Introduction Entering a market without understanding the competitive landscape is like navigating without a map. For a Product Manager, knowing who the competitors are, how […]
Product Management: The Strategic Role Behind Successful Solutions
Introduction In an increasingly competitive and dynamic market, launching products is not just a matter of technology or marketing — it’s a matter of strategy. […]