In an increasingly dynamic and competitive world, developing products efficiently is no longer a differentiator — it has become a necessity. In this context, the […]
Tag: product lifecycle
The Product Manager and the Data Diet: Balancing Information and Decision
In a world driven by data, the role of the Product Manager (PM) has become increasingly dependent on the ability to interpret information from multiple […]
Customer Development: How Customer Focus Changes Before and After the Product
In the world of startups and innovation, the term customer development is frequently mentioned — but not always fully understood. More than a research or […]
Types of Interviews: Understanding the Purpose of Each Stage of Product Discovery
Introduction In product development, conducting interviews is one of the most effective ways to understand users’ behaviors, needs, and motivations. However, not all interviews share […]
Feature Table: How to Assess Your Product’s Competitiveness Before Launch
Introduction In an increasingly dynamic market, launching a product without clearly understanding how it stands against the competition is like sailing without a compass. Product […]
Finding and Analyzing Competitors: A Practical Guide for Product Managers
Introduction Entering a market without understanding the competitive landscape is like navigating without a map. For a Product Manager, knowing who the competitors are, how […]
Users vs. Customers: How the Product Manager Should Navigate Between Two Types of Feedback
Introduction In the world of product management, one of the biggest challenges is balancing the needs of those who pay for the solution (customers) and […]
The 7 Phases of a Product Life Cycle: From Idea to Final Decision
A Practical Look at Product Lifecycle and Management Frameworks: Connecting Strategy, Execution, and Critical Decisions Introduction Every product — whether physical or digital — follows […]
The Different Ways to Segment the Role of the Product Manager
Introduction The Product Manager (PM) is one of the most strategic roles in modern product development. However, while the title is the same across different […]
Product Manager: The Art of Balancing Business, UX, and Technology
Introduction In an increasingly competitive market, creating products that truly stand out is not just a matter of good ideas or flawless execution. The secret […]