Building an MVP is only half of the journey. The real value of an MVP is not in the product itself, but in what you […]
Tag: product validation
How Startups and Big Companies Think About MVPs: Strategy, Risk, and Execution
The concept of Minimum Viable Product (MVP) is one of the most widely used — and, at the same time, most misunderstood — ideas in […]
The Types of MVPs: How to Test Ideas, Reduce Risk, and Accelerate Innovation Through Validated Learning
Introduction Creating new products, services, or features is always an activity surrounded by uncertainty. Even experienced teams, armed with market data and deep technical knowledge, […]
From Hypothesis to MVP: How to Define Minimum Success Criteria and Validate Ideas with Scientific Rigor
Introduction In the world of innovation, entrepreneurship, and digital transformation, one question echoes daily across startups, large corporations, innovation laboratories, and boardrooms: “Is this idea […]
Customer Development: How Customer Focus Changes Before and After the Product
In the world of startups and innovation, the term customer development is frequently mentioned — but not always fully understood. More than a research or […]