The concept of Minimum Viable Product (MVP) is one of the most widely used — and, at the same time, most misunderstood — ideas in […]
Tag: startup strategy
How to Find External Interviewees in the Pre-Product Phase
Before developing a product, the biggest mistake many founders make is jumping straight into building—without first understanding whether the problem they want to solve actually […]
How to Size the Market: Approaches and Tools for Decision-Making
Introduction Understanding the size of a market is an essential step for any company or startup that wants to launch a product, attract investors, or […]
LLC or Corporation: Choosing the Right Business Structure for Growth, Governance, and Asset Protection
Introduction Choosing the right legal structure is a strategic decision that directly affects a company’s governance, asset protection, and growth potential.In Brazil, two of the […]
Shareholders’ Agreement: What It Is, What It’s For, and How to Structure Yours
Before starting a company with partners, do you know exactly what happens if one of them wants to leave, sell their share, or make decisions […]