In digital product development, few topics generate as much confusion as the distinction between wireframes, mockups, and prototypes. These three artifacts are often mentioned together, […]
Tag: User Experience
Intro to Wireframing: The First Step to Turning Ideas into Digital Products
In the world of digital products, ideas are abundant. Everyone has them — founders, managers, developers, designers, marketers. But only a very small portion of […]
From Interviews to Personas: How to Turn Conversations into Product-Guiding Insights
Every great product starts with a question — and with someone willing to listen to the answer.As a Product Manager, you’ve probably conducted user interviews […]
The Art of Asking Good Questions: How a Product Manager Extracts True Value from Conversations with Users
“Asking well is the first step toward building something that truly matters.” 1. Asking Is an Art, Not a Script Every product manager has been […]
Customer Development: How Customer Focus Changes Before and After the Product
In the world of startups and innovation, the term customer development is frequently mentioned — but not always fully understood. More than a research or […]
Types of Interviews: Understanding the Purpose of Each Stage of Product Discovery
Introduction In product development, conducting interviews is one of the most effective ways to understand users’ behaviors, needs, and motivations. However, not all interviews share […]
Five Essential Dimensions to Assess Your Company Against Competitors
In today’s business environment, competition is not just about offering the lowest price or the most advanced technology. The true differentiator lies in understanding where […]
Users vs. Customers: How the Product Manager Should Navigate Between Two Types of Feedback
Introduction In the world of product management, one of the biggest challenges is balancing the needs of those who pay for the solution (customers) and […]
Product Manager: The Art of Balancing Business, UX, and Technology
Introduction In an increasingly competitive market, creating products that truly stand out is not just a matter of good ideas or flawless execution. The secret […]
Product Management: The Strategic Role Behind Successful Solutions
Introduction In an increasingly competitive and dynamic market, launching products is not just a matter of technology or marketing — it’s a matter of strategy. […]